Like any other business, B2B (business-to-business) sales also need advertising. The rules of the game are somewhat different than in the case of B2C (business-to-consumer) marketing. Nobel Digital helps your company’s B2B marketing work in such a way that it brings maximum results.
get the strategy right
B2B marketing benefits greatly from having a sales and marketing strategy in place. We will set everything up for you, from competition analysis to the customer journey.
Creating strategies consists of:
- Marketing strategy
- Brand positioning
- Go-to-market strategy
- Market insights
- Competitor analysis
- Persona mapping
- Buyer journeys
build the brand
Creating a brand is important so that you stand out from your competitors on the market, but also so that both you and potential customers know what your company is and what it stands for. At Nobel Digital, we help you communicate your company to the world if your goal is B2B marketing. Once we have established your brand identity, we will also help you with advertising it. This is how new customers become aware of your company.
Branding consists of:
- Brand positioning
- Brand identity – full rebrand, refresh, formalisation
- Website & landing pages
- Brand building advertising campaigns
The basis of any marketing activity is content. B2B marketing is no exception here. We create everything from content marketing articles to search engine optimized (SEO) website content. It is important that potential customers find their way to your business and the products or services it sells.
B2B marketing also often requires that sales activities are aimed at decision makers. This means that the target group can be employees in leading positions of companies in a narrow field. Nobel Digital helps you get to them through the mazes of the digital world.
This type of B2B marketing requires a strategy that consists of:
- ABM campaigns
- Brand building campaigns
- Lead generation campaigns
B2B marketing is a field in which Nobel Digital has international experience with such top players as Lindström, Leden Group, Fondia, SOL and many others.