GDPR-compliant cookie consent solution

Managing cookie consent means giving website visitors a clear way to choose which cookies they agree to and which they’d rather opt out of. This helps manage cookie preferences in line with GDPR requirements and ensures users can change their choices later on.

A correctly implemented cookie consent solution matters both for meeting legal requirements and for digital marketing to function properly. For example, with the user’s consent, it allows the use of Google’s and Meta/Facebook’s advertising solutions, including measurement, remarketing, and more personalized ads. At the same time, transparent consent management helps build visitors’ trust in your website.

The Estonian Data Protection Inspectorate audits companies, and if data collection doesn’t meet the requirements of the General Data Protection Regulation (GDPR), it can result in a formal order or a fine.