Web Analytics and Tracking Setup
Setting up tracking creates the foundation for measuring the impact of your marketing activities. We set up analytics, event, and conversion tracking so that campaign performance can be assessed based on reliable data.
Setting up tracking is an aspect of digital marketing that can’t be overlooked if you want to ensure your company’s success. Properly implemented web analytics helps highlight which channels your marketing has been effective in, and which channels need a critical review.
Nobel Digital helps you set up Facebook Pixel, Google Analytics, and Google Tag Manager, and advises you on Google Search Console and Google Looker Studio.
Facebook Pixel:
- Facebook Pixel setup
- Creating Facebook events
- Facebook Conversions API — setting up conversions and their API
Google Analytics / Google Tag Manager:
- Google Analytics setup
- Creating Google Analytics events
- Creating Google Analytics goals (conversions)
- Connecting and linking Google Ads, Facebook Business Manager, and Google Analytics accounts
- Exporting conversions to your Google Ads account
- Adding Google Ads remarketing tags
Google Analytics / Google Tag Manager:
Search Console is a Google web service that lets you assess your company website’s position in search engines. Its features include:
- Identifying technical errors on your website
- Uploading a sitemap
- Overview of your website's external and internal links
- Analysis of the keywords your website appears for in search results
- Displaying your website URL's position
- Analysis of your website's mobile usability
Google Looker Studio:
Google Looker Studio isn’t just a Google Analytics data source — you can also import data from, for example, Facebook or a Google spreadsheet. Looker Studio is a tool that helps you:
- Visualize information
- Better understand your data and what's happening on your website
- Share reports with your company's team
Our clients
successfully completed projects
Sportland’s Success Story: AI Opened the Door to New Customers
- Digital marketing
The Rapid Growth Story of Magrada’s Local Beauty Ecommerce
- Digital marketing, Sustainability