{"id":9059,"date":"2023-01-01T11:46:56","date_gmt":"2023-01-01T09:46:56","guid":{"rendered":"https:\/\/www.nobeldigital.ee\/blogi\/google-analythics-4-seadistamine\/"},"modified":"2024-11-12T12:04:15","modified_gmt":"2024-11-12T10:04:15","slug":"google-analythics-4-seadistamine","status":"publish","type":"post","link":"https:\/\/www.nobeldigital.ee\/ru\/blogi\/google-analythics-4-seadistamine\/","title":{"rendered":"\u0412\u044b \u0443\u0436\u0435 \u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435\u0441\u044c \u043d\u043e\u0432\u044b\u043c Google Analytics 4? \u0411\u044b\u043b\u043e \u0431\u044b \u0432\u0440\u0435\u043c\u044f."},"content":{"rendered":"\n<p><em>\u0412 \u0438\u044e\u043b\u0435 2023 \u0433\u043e\u0434\u0430 Universal Analytics \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0443, \u0438 \u043a \u0442\u043e\u043c\u0443 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0432\u0441\u0435 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u044b \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043d\u0430 GA4 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u043e\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/em><\/p>\n\n\n\n<p>\u041a\u0430\u0436\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0434\u043e 1 \u0438\u044e\u043b\u044f 2023 \u0433\u043e\u0434\u0430 \u0435\u0449\u0435 \u0434\u0430\u043b\u0435\u043a\u043e, \u043d\u043e \u043c\u044b \u0437\u043d\u0430\u0435\u043c, \u043a\u0430\u043a \u043b\u0435\u0442\u0438\u0442 \u0432\u0440\u0435\u043c\u044f. \u0418\u043c\u0435\u043d\u043d\u043e \u0441 \u044d\u0442\u043e\u0439 \u0434\u0430\u0442\u044b \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0441\u0431\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 Google Analytics, Universal Analytics (UA).<\/p>\n\n\n\n<p>\u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e, \u0435\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u043b\u0438 \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c\u0441\u044f, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u043e \u044d\u0442\u043e\u0439 \u0434\u0430\u0442\u044b \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043d\u0430 \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442 GA4. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0432\u0430\u043c \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u0447\u0435\u0440\u0435\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, GA4 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 (<em>cross-device tracking<\/em>)<\/li>\n\n\n\n<li>\u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f GA4 \u043c\u043e\u0436\u0435\u0442 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b (<em>predictive analytics)&nbsp;<\/em>\u0438 \u0434\u0435\u043b\u0430\u0442\u044c \u0438\u0437 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432\u044b\u0432\u043e\u0434\u044b (<em>insights<\/em>)<\/li>\n<\/ul>\n\n\n\n<p><br>\u0415\u0449\u0435 \u043e\u0434\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u0434\u0432\u0443\u043c\u044f \u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e GA4 \u043d\u0435 \u0442\u0430\u043a \u0441\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0444\u0430\u0439\u043b\u044b cookie, \u043a\u0430\u043a UA. \u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u0441\u0431\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0442\u0430\u043a\u0436\u0435 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u2014 GA4 \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 (<em>event<\/em>), \u0430 UA \u2014 \u043d\u0430 \u0441\u0435\u0441\u0441\u0438\u044f\u0445 \u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0442\u0438\u043f\u0430\u0445 <em>hit.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>\u0423 \u043c\u0435\u043d\u044f UA \u0438\u043b\u0438 GA4?<\/strong><\/h3>\n\n\n\n<p>\u0412\u043f\u043e\u043b\u043d\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u0443\u0436\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d GA4. \u041e\u0442\u0432\u0435\u0442 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435, \u0432 \u043a\u043e\u0434\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0438\u043b\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Tag Assistant). \u0421\u0430\u043c\u044b\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f <a href=\"https:\/\/support.google.com\/analytics\/answer\/11583832\">\u0417\u0414\u0415\u0421\u042c<\/a>.<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043d\u0435\u0442 \u043d\u0430 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u0435\u0441\u044c \u0437\u0430 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0443 \u0441\u0430\u0439\u0442\u0430 \u0438\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443.<\/p>\n\n\n\n<p><br>\u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u0441\u043e\u0432\u0435\u0442 \u2014 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c <em>tracking<\/em>&nbsp;ID. \u0415\u0441\u043b\u0438 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u0438\u043c\u0435\u0435\u0442 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 UA-XXXXXXX-X, \u0442\u043e \u044d\u0442\u043e UA, \u0430 \u0435\u0441\u043b\u0438 \u043e\u043d \u0438\u043c\u0435\u0435\u0442 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 G-XXXXXXXXX, \u0442\u043e \u044d\u0442\u043e \u0443\u0447\u0435\u0442\u043d\u0430\u044f \u0437\u0430\u043f\u0438\u0441\u044c GA4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>\u041a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c GA4?<\/strong><\/h3>\n\n\n\n<p><br>\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e\u0431 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 GA4 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/10759417\">\u0417\u0414\u0415\u0421\u042c<\/a>. \u0415\u0441\u043b\u0438 \u044d\u0442\u043e \u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0441\u043b\u043e\u0436\u043d\u044b\u043c, \u043d\u0435 \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0439\u0442\u0435\u0441\u044c, <a href=\"https:\/\/www.nobeldigital.ee\/google-analytics-4-seadistamine\/\">\u0441\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u043c\u0438<\/a>, \u0438 \u043c\u044b \u0432\u0430\u043c \u043f\u043e\u043c\u043e\u0436\u0435\u043c. \u0412 \u043b\u044e\u0431\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u044d\u0442\u0438\u043c \u0441\u0442\u043e\u0438\u0442 \u0437\u0430\u043d\u044f\u0442\u044c\u0441\u044f, \u0438\u043d\u0430\u0447\u0435 \u0432 \u043e\u0434\u0438\u043d \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0432\u044b \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u0442\u0435, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u043d\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f\u0445 \u0441\u0430\u0439\u0442\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>\u0418\u0437\u043c\u0435\u0440\u044f\u044e\u0442 \u043b\u0438 GA4 \u0438 UA \u043e\u0434\u043d\u043e \u0438 \u0442\u043e \u0436\u0435?<\/strong><\/h3>\n\n\n\n<p><br>\u0414\u0430! \u041e\u0434\u043d\u0430\u043a\u043e \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0443\u0436\u043d\u043e \u0441\u043f\u0435\u0440\u0432\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u043c\u0443\u044e \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 <a href=\"https:\/\/support.google.com\/analytics\/answer\/11189166?hl=en&amp;ref_topic=11053232\">\u0417\u0414\u0415\u0421\u042c<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>\u041c\u043e\u0436\u043d\u043e \u043b\u0438 \u0438\u043c\u043f\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e?<\/strong><\/h3>\n\n\n\n<p>\u041d\u0435\u0442. 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