{"id":11861,"date":"2025-10-06T11:24:08","date_gmt":"2025-10-06T08:24:08","guid":{"rendered":"https:\/\/www.nobeldigital.ee\/tehtud-tood\/istoriya-uspeha-sportland-ii-otkryl-dver-k-novym-klientam\/"},"modified":"2025-12-08T15:43:42","modified_gmt":"2025-12-08T13:43:42","slug":"istoriya-uspeha-sportland-ii-otkryl-dver-k-novym-klientam","status":"publish","type":"nd_portfolio","link":"https:\/\/www.nobeldigital.ee\/ru\/tehtud-tood\/istoriya-uspeha-sportland-ii-otkryl-dver-k-novym-klientam\/","title":{"rendered":"\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u0443\u0441\u043f\u0435\u0445\u0430 Sportland: \u0418\u0418 \u043e\u0442\u043a\u0440\u044b\u043b \u0434\u0432\u0435\u0440\u044c \u043a \u043d\u043e\u0432\u044b\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c"},"content":{"rendered":"\n<p>\u0424\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u044f Sportland \u00abBe1st\u00bb \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0435 \u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u0435 \u043a \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0443. \u0426\u0435\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u2014 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0438 \u0443\u043a\u0440\u0435\u043f\u0438\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043b\u0438\u0434\u0435\u0440\u0430 \u0440\u044b\u043d\u043a\u0430, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0443\u043b\u0443\u0447\u0448\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0437\u0430 \u0441\u0447\u0451\u0442 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 \u043d\u0430 \u0431\u0430\u0437\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430. \u0418 \u0432\u0441\u0451 \u044d\u0442\u043e, \u043f\u0440\u0438 \u0441\u043e\u043a\u0440\u0430\u0449\u0451\u043d\u043d\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0435.  <\/p>\n\n<p>\u0412\u0435\u0441\u043d\u043e\u0439 2025 \u0433\u043e\u0434\u0430 \u043c\u044b \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u043b\u0438\u0441\u044c \u0441 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0432\u044b\u0437\u043e\u0432\u043e\u043c: \u043a\u0430\u043a \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445, \u043a\u043e\u0433\u0434\u0430 \u0434\u0430\u043d\u043d\u044b\u0435, 2025. \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438, \u0441\u0442\u0430\u043b\u0438 \u043c\u0435\u043d\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u043c\u0438 \u0438 \u0431\u043e\u043b\u0435\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u043c\u0438 \u0438\u0437-\u0437\u0430 \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u0430\u0432\u0438\u043b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f cookies \u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. <\/p>\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0435\u043c\u0438\u043b\u0430\u0441\u044c \u043d\u0430\u0439\u0442\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u0431\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u043c\u043d\u0435\u0435: \u0442\u043e\u0447\u043d\u0435\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043b\u0430\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043e\u0431\u0449\u0443\u044e \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0446\u0435\u043b\u0438:<\/strong> <\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u043e\u0441\u0442 GMV: <\/strong>+10% <\/li>\n\n\n\n<li><strong>\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438:<\/strong> +0,2 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0443\u043d\u043a\u0442\u0430 <\/li>\n\n\n\n<li><strong>\u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b:<\/strong> \u043d\u0438\u0436\u0435 CPA, \u0432\u044b\u0448\u0435 ROAS\/MER <\/li>\n<\/ul>\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>\u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/strong> <\/h3>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 57%\"><div class=\"wp-block-media-text__content\">\n<p>\u0421\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Sportland \u0438 \u0438\u0445 \u043f\u0430\u0440\u0442\u043d\u0451rom Scandiweb \u043c\u044b \u0432\u043d\u0435\u0434\u0440\u0438\u043b\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 <strong>Bloomreach Engagement<\/strong> CDP, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f e-commerce \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u0443\u0435\u0442 \u0438\u0445 \u0432 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.25.07-1024x757.png\" alt=\"\" class=\"wp-image-11401 size-full\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.25.07-1024x757.png 1024w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.25.07-300x222.png 300w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.25.07-768x567.png 768w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.25.07-1536x1135.png 1536w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.25.07.png 1608w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<p>\u0426\u0435\u043b\u044c: \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u0432 <a href=\"https:\/\/www.nobeldigital.ee\/ru\/uslugi\/tsifrovoj-marketing\/\"><strong>Google Ads<\/strong> \u0438 <strong>Meta Ads<\/strong><\/a>, \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u044f \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432.  <\/p>\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b:<\/strong> Google Ads, Meta Ads <\/li>\n\n\n\n<li><strong>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445:<\/strong> \u0441\u043e\u0431\u044b\u0442\u0438\u044f e-commerce, \u0434\u0430\u043d\u043d\u044b\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 \u0438 email, cookies \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f. <\/li>\n\n\n\n<li><strong>\u0410\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432:<\/strong> Bloomreach \u2192 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b Google \u0438 Meta \u2192 lookalike-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. <\/li>\n\n\n\n<li><strong>Predictive audiences (\u0418\u0418-\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b Bloomreach):<\/strong> \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u0432 \u042d\u0441\u0442\u043e\u043d\u0438\u0438, \u0437\u0430\u0442\u0435\u043c \u0432 \u041b\u0430\u0442\u0432\u0438\u0438 \u0438 \u041b\u0438\u0442\u0432\u0435. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>\u041a\u0430\u043a \u043c\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438<\/strong> <\/h3>\n\n<p><strong>1. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f:<\/strong> \u041c\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438, \u043a\u0430\u043a\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438 \u0432 \u043a\u0430\u043a\u043e\u043c \u043f\u043e\u0440\u044f\u0434\u043a\u0435, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0430 \u0441 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c\u0438. <strong>\u0421\u0440\u0435\u0434\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0431\u044b\u043b\u0438:<\/strong> <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0431\u0435\u0437 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 60\u201390 \u0434\u043d\u0435\u0439; <\/li>\n\n\n\n<li>\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043f\u0440\u0435\u0440\u0432\u0430\u0432\u0448\u0438\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430; <\/li>\n\n\n\n<li>\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c AOV\/LTV; <\/li>\n\n\n\n<li>\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435, \u043d\u043e \u043d\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0449\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438; <\/li>\n\n\n\n<li>\u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u043f\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c; <\/li>\n\n\n\n<li>\u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043a \u0446\u0435\u043d\u0435 \/ \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u043d\u0430 \u0441\u043a\u0438\u0434\u043a\u0438. <\/li>\n<\/ul>\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>2. \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438:<\/strong> \u041c\u044b \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 Bloomreach \u0438 \u0441\u0432\u044f\u0437\u0430\u043b\u0438 \u0438\u0445 \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430. <\/p>\n\n<p><strong>3.\u0410\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f:<\/strong> \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445 Google Ads \u0438 Meta Ads, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u0438 \u043e\u0431\u0443\u0447\u0430\u044f lookalike-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1020\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.36.38-1024x1020.png\" alt=\"\" class=\"wp-image-11404 size-full\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.36.38-1024x1020.png 1024w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.36.38-300x300.png 300w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.36.38-150x150.png 150w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.36.38-768x765.png 768w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.36.38.png 1072w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>\u0412\u0441\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u0432\u0438\u0433\u0430\u043b\u0438\u0441\u044c \u0432 \u043d\u0443\u0436\u043d\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438: \u0432\u0430\u043b\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432\u044b\u0440\u043e\u0441\u043b\u0438, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u0430\u0441\u044c.<\/strong> \u0421\u0435\u0433\u043c\u0435\u043d\u0442\u044b Bloomreach \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0438\u0445 \u043e\u0441\u043d\u043e\u0432\u0435 lookalike-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u0440\u044b\u043d\u043a\u0430. <\/p>\n<\/div><\/div>\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u0412\u0430\u0436\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442:<\/strong> \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0431\u044b\u043b\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u044b \u043f\u0440\u0438 <strong>\u043c\u0435\u043d\u044c\u0448\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0435<\/strong>, \u0447\u0442\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442: \u0440\u043e\u0441\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u043b\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u0430\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u0418\u0418-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439 \u0432 Google Ads \u0438 Meta Ads. <\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b (\u043c\u0430\u0440\u0442\u2013\u0438\u044e\u043b\u044c 2025 vs \u043c\u0430\u0440\u0442\u2013\u0438\u044e\u043b\u044c 2024)<\/strong> <\/h3>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.39.41-1-1024x444.png\" alt=\"\" class=\"wp-image-11410\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.39.41-1-1024x444.png 1024w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.39.41-1-300x130.png 300w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.39.41-1-768x333.png 768w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2025\/09\/screenshot-2025-09-26-at-16.39.41-1.png 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>\u0421\u0443\u0442\u044c \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u2014 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u0418\u0418-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439; \u0440\u0430\u0431\u043e\u0442\u044b \u0431\u044b\u043b\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043f\u043e\u0434 \u043b\u043e\u0433\u0438\u043a\u0443 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432. <\/p>\n\n<div style=\"height:77px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-medium-font-size has-text-align-center has-custom-font-size wp-element-button\" href=\"#kontakt\" style=\"border-radius:0px;background-color:#001435\" rel=\"\">\u0441\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u043c\u0438!<\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0420\u044b\u043d\u043e\u043a \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0411\u0430\u043b\u0442\u0438\u0438 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0435\u0439, \u0438 \u0431\u043e\u0440\u044c\u0431\u0430 \u0437\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0451 \u0438\u043d\u0442\u0435\u043d\u0441\u0438\u0432\u043d\u0435\u0435. \u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u043d\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 cookies \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0439 \u0441\u043d\u0438\u0437\u0438\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0447\u0442\u043e, \u0432 \u0441\u0432\u043e\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c, \u043e\u0441\u043b\u043e\u0436\u043d\u0438\u043b\u043e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. <\/p>\n","protected":false},"featured_media":11442,"template":"","nd_portfolio_cat":[182],"class_list":["post-11861","nd_portfolio","type-nd_portfolio","status-publish","has-post-thumbnail","hentry","nd_portfolio_cat-czifrovoj-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u0443\u0441\u043f\u0435\u0445\u0430 Sportland: \u0418\u0418 \u043e\u0442\u043a\u0440\u044b\u043b \u0434\u0432\u0435\u0440\u044c \u043a \u043d\u043e\u0432\u044b\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c - Nobel Digital<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a Sportland \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u043b \u0418\u0418 \u0438 \u0443\u043c\u043d\u0443\u044e 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