{"id":8721,"date":"2023-07-20T14:26:23","date_gmt":"2023-07-20T11:26:23","guid":{"rendered":"https:\/\/www.nobeldigital.ee\/blogi\/shape-your-companys-digital-presence-yourself-or-others-will-do-it-for-you\/"},"modified":"2024-10-21T13:55:55","modified_gmt":"2024-10-21T10:55:55","slug":"shape-your-companys-digital-presence-yourself-or-others-will-do-it-for-you","status":"publish","type":"post","link":"https:\/\/www.nobeldigital.ee\/en\/blogi\/shape-your-companys-digital-presence-yourself-or-others-will-do-it-for-you\/","title":{"rendered":"Shape your company\u2019s digital presence yourself, or others will do it for you"},"content":{"rendered":"\n

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At least half of your potential customers now make their decisions based on the information and reviews they find in search results. Often, they don\u2019t even make it to direct contact with your business. A bad impression might come from a negative customer comment found on some random website. That\u2019s why it\u2019s smarter to have a profile on all major channels, even if you’re not actively marketing. <\/p>\n\n\n\n

Typically, a dissatisfied customer will vent on your social media page if they have the chance. In that case, you can respond quickly and offer solutions. But if you don\u2019t have accounts, the customer might take their frustration to forums where it\u2019s much harder to control the conversation. Having accounts in place allows you to respond swiftly. Proactive marketing can prevent issues from arising in the first place. Handling major problems takes more time than preventing them, so managing all your channels in one place is a huge help. <\/p>\n\n\n\n

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Control your company’s digital presence before it\u2019s too late!<\/strong><\/h3>\n\n\n\n

For customers searching online, everything happens in real-time. The one who responds fastest wins, unless you\u2019re offering something incredibly exclusive. Emails, chats, and other digital communications need to be answered immediately, whether it\u2019s Friday night or Sunday morning. Since information about your business spreads rapidly, it\u2019s crucial that it doesn\u2019t slow down your operations. Google is often trusted more than you are. People may not even ask you directly if Google already has the answer, or if commenters have already voiced their opinions. <\/p>\n\n\n\n

Misinformation can ruin everything<\/strong><\/h3>\n\n\n\n

When is your restaurant open? Google says it\u2019s open now. The customer shows up, but the restaurant is actually closed. You can bet their frustration will end up online, either on your account or some review platform. Today, people expect accurate information. No platform stops you from entering the correct details, and it’s even easier if you can update everything from one place. Platforms are constantly being updated, which can be annoying, but a central management tool helps make life easier. <\/p>\n\n\n\n

Extinguish virtual fires<\/strong><\/h3>\n\n\n\n

It\u2019s not enough to come up with great social media marketing messages. You also need to respond quickly and appropriately to customer feedback. Thank customers for positive reviews and provide thoughtful responses to negative ones. <\/p>\n\n\n\n

For example: \u201cI tried to visit the restaurant during its listed open hours but found the door locked. No explanation was given. If this is how they treat customers, I can\u2019t imagine the culinary experience being any better. A bitter taste in my mouth, for sure.\u201d<\/em><\/p>\n\n\n\n

Yes, that\u2019s what happens when people trust the internet. Saying that people used to call and check opening hours won\u2019t help now. The responsibility is yours. You should have updated your opening hours everywhere. If you receive feedback like this, it\u2019s better if it happens on your own profile, where you can apologize and explain. It\u2019s much harder when the same feedback climbs search rankings from random forums or social media posts. You can’t easily silence that. <\/p>\n\n\n\n

Also, keep an eye on the pictures people post related to your business. These could be irrelevant or even damaging to your reputation. You can manage this by reporting inappropriate images to the platform and requesting their removal. Again, it\u2019s much easier if you have a profile on the platform. Manage it well, and you\u2019ll have fewer problems. <\/p>\n\n\n\n

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Don\u2019t waste time on complex tasks<\/strong><\/h3>\n\n\n\n

Everything has changed. You no longer have the time to wait. The pandemic sped up time, compressing changes that would have taken a decade into just two years. While some things have returned to normal, many have not. Your skills are no longer the main selling point\u2014people learn enough about you before ever reaching out. It\u2019s your choice whether you try to manage your digital presence or let it run uncontrolled.
Constant changes in platform structures can be overwhelming. Just when you\u2019ve figured out how something works, it changes again. With a service that manages all platforms, you won\u2019t need to search for how to make updates\u2014everything you change is automatically synced. You don\u2019t have to be a digital marketing expert. You just need to provide the necessary information and focus on your work. Bureaucracy, verification processes, and tedious questions will no longer be an issue. You won\u2019t need to jump through hoops every time something changes. <\/p>\n\n\n\n

Google, Apple, Facebook\u2014how to stay up to date on social media<\/strong><\/h3>\n\n\n\n

ISEturundaja.ee takes care of all the checkboxes for you. Many people are great at what they do but find filling out forms a headache. You enter your information, and it\u2019s automatically directed to the right fields across different platforms. The most popular social media channels, search engines, and navigation systems are all covered.<\/p>\n\n\n\n

Time management, responding promptly, and staying on top of tasks can put a lot of pressure on a regular business owner. The idea behind ISEturundaja.ee is to ease that pressure. Especially after the pandemic, many of us realized that traditional sales techniques no longer work. The shift happened suddenly, and changes that should have taken a decade occurred in just two years. The smartest and wealthiest adapted quickly. Now, it\u2019s clear that there\u2019s no time left to delay further. ISEturundaja.ee allows you to update information simultaneously across Google-related platforms and Apple-related environments. Covering over 20 digital channels!<\/strong><\/p>\n\n\n\n

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Don\u2019t forget the logic of navigation<\/strong><\/h3>\n\n\n\n

For many people, Waze and Google Maps are daily tools. Make sure your company\u2019s information is accurate on these platforms. This way customers arrive at the correct location and get up-to-date details. There should be more information available than just your business name. It\u2019s also essential that accurate data is displayed in navigation systems integrated into vehicles, like those using Ndrive or Here platforms. <\/p>\n\n\n\n

Don\u2019t lose customers!<\/strong><\/h3>\n\n\n\n