{"id":8713,"date":"2023-10-19T10:16:17","date_gmt":"2023-10-19T07:16:17","guid":{"rendered":"https:\/\/www.nobeldigital.ee\/blogi\/how-to-comply-with-gdpr-and-make-your-websites-privacy-policy-legal\/"},"modified":"2024-10-21T13:27:36","modified_gmt":"2024-10-21T10:27:36","slug":"how-to-comply-with-gdpr-and-make-your-websites-privacy-policy-legal","status":"publish","type":"post","link":"https:\/\/www.nobeldigital.ee\/en\/blogi\/how-to-comply-with-gdpr-and-make-your-websites-privacy-policy-legal\/","title":{"rendered":"How to comply with GDPR and make your website\u2019s privacy policy legal?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is privacy important?<\/strong><\/h3>\n\n\n\n<p>Imagine visiting your friend&#8217;s parents&#8217; house. While there, you wash your hands with lilac-scented soap and even sniff your fingers because they smell so good. Unbeknownst to you, the homeowner has been watching your every move through cameras. The next day, when you&#8217;re back home, a delivery driver shows up at your door with a box of lilac soap, and clips of you sniffing your fingers are part of a soap company\u2019s product development meeting. Feeling a little uneasy, right? You\u2019d want to know what else was recorded that evening, who else saw it, and whether there\u2019s more footage you\u2019re unaware of. Maybe they even put a &#8220;bug&#8221; in your hoodie without you knowing&#8230;      <\/p>\n\n\n\n<p>Visiting a company\u2019s website isn\u2019t just about clicking around. Every move a visitor makes\u2014from the moment they arrive\u2014is trackable by the website owner. While this \u201ctracking\u201d is usually harmless, the main requirement of GDPR is that visitors must be informed about what data is being collected, why it\u2019s being collected, and who else this data is shared with. Consent is key, which is why a privacy policy is often called a consent policy.    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Where did it all start?<\/strong><\/h4>\n\n\n\n<p><strong>GDPR<\/strong> entered the public\u2019s vocabulary in 2016 when the EU adopted the <a href=\"https:\/\/gdprinfo.eu\/\">General Data Protection Regulation<\/a>. It outlines rules governing the protection of individuals&#8217; personal data and the free movement of such data. In essence, it sets requirements for website operators to follow. If these requirements are not met, violators can face financial penalties.<\/p>\n\n\n\n<p>To a website owner, the topic of privacy policies might seem like a tedious, overcomplicated task. However, it\u2019s actually designed to protect all of us. It provides privacy and rights for visitors while ensuring that the company handles personal data responsibly. It\u2019s also a crucial part of sustainable and ethical business practices, helping avoid legal troubles and reputational damage.   <strong>Ultimately, by respecting privacy, you\u2019re honoring your customers and maintaining your brand\u2019s trustworthiness.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to make your website GDPR-compliant<\/strong><\/h3>\n\n\n\n<p>To ensure your website processes visitors&#8217; personal data legally, follow these important steps:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Have a proper privacy policy on your website<\/strong><\/h4>\n\n\n\n<p>What exactly is a privacy policy? It&#8217;s a document that outlines how your company collects, uses, and stores data on its website. It\u2019s typically accessible via a link in the footer of the website.   <\/p>\n\n\n\n<p>A privacy policy should be written in clear language and should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What data is being collected\u2014names, emails, location, IP address, etc. <\/li>\n\n\n\n<li>How the data is used\u2014for example, for marketing, providing services, etc. <\/li>\n\n\n\n<li>Who the data is shared with\u2014for example, is it shared with third parties like Meta?<\/li>\n\n\n\n<li>How and for how long the data is stored, and whether it\u2019s securely stored.<\/li>\n\n\n\n<li>Whether cookies or other tracking technologies are used.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>You can find Nobel Digital\u2019s privacy policy in the footer of our website under \u201c<a href=\"https:\/\/www.nobeldigital.ee\/privacy-policy\/\">Privacy<\/a>\u201d (see Image 1). The privacy policy document may also include a more detailed explanation of the cookie policy, outlining how visitors are tracked using cookies. We\u2019ll cover cookies and their levels in more detail below.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"904\" height=\"502\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image.png\" alt=\"\" class=\"wp-image-5664\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image.png 904w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-300x167.png 300w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-768x426.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><figcaption class=\"wp-element-caption\">Image 1: you can find Nobel Digital\u2019s privacy policy in the footer of our website under \u201c<a href=\"https:\/\/www.nobeldigital.ee\/privacy-policy\/\">Privacy<\/a>\u201d<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Request consent for data collection as soon as a visitor arrives<\/strong><\/h4>\n\n\n\n<p>Most people are familiar with the consent window that covers part of the screen when they visit a website. Many of us quickly click &#8220;Accept all&#8221; to close the window and continue browsing. However, this banner or pop-up is crucial for GDPR compliance. It\u2019s the visitor\u2019s first encounter and notification that data is being collected. As mentioned earlier, the most important aspect of GDPR is that users have the freedom to control what data is collected about them.    <\/p>\n\n\n\n<p>When someone visits Nobel Digital&#8217;s website for the first time, a privacy settings window appears, giving them the option to review the privacy policy (see Image 2).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"826\" height=\"468\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-1.png\" alt=\"\" class=\"wp-image-5667\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-1.png 826w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-1-300x170.png 300w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-1-768x435.png 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><figcaption class=\"wp-element-caption\">Image 2: when someone visits Nobel Digital&#8217;s website for the first time, a privacy settings window appears, giving them the option to review the privacy policy.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>By clicking &#8220;More Information,&#8221; visitors can choose what data they are willing to share with Nobel Digital and what they are not (see Image 3). Visitors can also manually select which cookies they consent to. Stay tuned\u2014we\u2019ll dive into cookies shortly.   <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"758\" height=\"592\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-2.png\" alt=\"\" class=\"wp-image-5670\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-2.png 758w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-2-300x234.png 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><figcaption class=\"wp-element-caption\">Image 3: by clicking &#8220;More Information,&#8221; visitors can choose what data they are willing to share with Nobel Digital and what they are not.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Ensure visitors can modify their consent later <\/strong><\/h4>\n\n\n\n<p>Once a visitor has made their selection, for instance, by clicking &#8220;Accept all,&#8221; they should still have the option to change their preferences later. For this, the consent window or icon should be easy to locate. On Nobel Digital\u2019s website, there\u2019s a gear icon that opens the privacy settings window with a single click (see Image 4).  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"586\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-3.png\" alt=\"\" class=\"wp-image-5673\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-3.png 806w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-3-300x218.png 300w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-3-768x558.png 768w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><figcaption class=\"wp-element-caption\">Image 4: visitor should still have the option to change their preferences later. For this, the consent window or icon should be easy to locate. On Nobel Digital\u2019s website, there\u2019s a gear icon that opens the privacy settings window with a single click. <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Keep your privacy policy up to date<\/strong><\/h4>\n\n\n\n<p>While drafting a privacy policy might feel like a one-time task, it\u2019s important to review it periodically. If your website undergoes significant changes or adds new features\u2014like integrating Facebook Pixel, Google Analytics, or LinkedIn Pixel\u2014these must be added to your privacy settings. Transparency is the goal, so updating your privacy policy should be part of your website\u2019s regular maintenance. It only takes one complaint to the Data Protection Inspectorate to face potential fines.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the difference between a cookie policy and a privacy policy?<\/strong><\/h3>\n\n\n\n<p>A cookie policy explains how your website uses cookies that are stored on visitors\u2019 devices. Cookies are small text files saved on the visitor\u2019s device (mobile, tablet, computer). These files contain data that helps recognize visitors, track their activity, and improve the overall user experience (for example, remembering login data).<\/p>\n\n\n\n<p>A cookie policy can be a separate document, but at Nobel Digital, the privacy and cookie policy are combined. In this case, the document should include a section explaining what types of cookies are used and for what purposes (e.g., statistics, remembering user preferences). At Nobel Digital, all cookies are listed in the privacy settings window, and each visitor can manually choose which cookies they consent to.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the difference between different types of cookies?<\/strong><\/h3>\n\n\n\n<p>Cookies are generally categorized into first-party and third-party cookies. Understanding this is important when designing privacy settings.    <\/p>\n\n\n\n<p><strong>First-party cookies<\/strong> are created and managed by the website owner. They are typically used to improve website functionality and user experience (for example, remembering items in a shopping cart). At Nobel Digital, we categorize these as functional cookies.<\/p>\n\n\n\n<p><strong>Third-party cookies<\/strong> are created and managed by someone other than the website owner, often used for marketing or analytics, like Google Analytics or Facebook Pixel. We categorize these as marketing cookies.<\/p>\n\n\n\n<p>In Nobel Digital&#8217;s privacy settings, we also specify &#8220;required cookies,&#8221; which are essential for the website to function (see Image 5).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"924\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-4.png\" alt=\"\" class=\"wp-image-5676\" style=\"aspect-ratio:0.7922077922077922;width:840px;height:auto\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-4.png 732w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/image-4-238x300.png 238w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><figcaption class=\"wp-element-caption\">Image 5: in privacy settings, we also specify &#8220;required cookies,&#8221; which are essential for the website to function.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Will anyone really notice my website\u2019s privacy policy?<\/strong><\/h3>\n\n\n\n<p>It\u2019s a common misconception that the Data Protection Inspectorate only deals with large companies. In reality, any company that does not comply with GDPR can be held accountable, regardless of size. According to <a href=\"https:\/\/majandus.postimees.ee\/7769180\/jurist-gdpr-i-raames-on-trahve-maaratud-ligi-3-miljardi-euro-eest\">an article published in Postimees on May 7th<\/a>, fines resulting from GDPR violations have amounted to nearly 3 billion euros in the past five years. In the first quarter of 2023 alone, fines totaled nearly 400 million euros. Data protection expert Andres Ojaver points out that most violations occur in commerce, media, telecommunications, financial services, and healthcare, but also in the public sector.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/digi.geenius.ee\/eksklusiiv\/esimesed-suured-gdpri-trahvid-joudsid-eestisse-tervishoiuasutus-oli-patsientide-andmetega-hooletu\/\">In an interview with Geenius magazine<\/a>, Data Protection Inspectorate legal advisor Liisa Ojangu explained that this relatively new legal field needs to set examples. In other words, enforcing GDPR compliance is necessary, and the best way to do that is through strict oversight and penalties. So don\u2019t assume that no one will notice your website\u2019s lack of a proper privacy policy.<span id=\"docs-internal-guid-d03fdabf-7fff-cac0-be10-f6b71b3e347d\"><div><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(31, 34, 38); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><\/div><\/span><\/p>\n\n\n\n<p>Does your website have a compliant privacy policy? We can conduct a quick audit and let you know what can be improved. If necessary, we can set up a privacy policy that complies with all regulations and aligns with your company\u2019s branding. Get in touch!   <\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-medium-font-size is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-text-align-center wp-element-button\" href=\"#kontakt\" style=\"border-radius:0px;background-color:#001435\" rel=\"\">Contact us!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2022\/10\/nobel11934-scaled-e1670261853216-1024x1024.jpg\" alt=\"\" class=\"wp-image-2260\" style=\"aspect-ratio:1;width:188px;height:auto\" srcset=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2022\/10\/nobel11934-scaled-e1670261853216-1024x1024.jpg 1024w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2022\/10\/nobel11934-scaled-e1670261853216-300x300.jpg 300w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2022\/10\/nobel11934-scaled-e1670261853216-150x150.jpg 150w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2022\/10\/nobel11934-scaled-e1670261853216-768x768.jpg 768w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2022\/10\/nobel11934-scaled-e1670261853216-1536x1536.jpg 1536w, https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2022\/10\/nobel11934-scaled-e1670261853216.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Author: <em>Mari-Helena Toompere<\/em><\/p>\n\n\n\n<p><em>Digital Marketing Project Manager<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you know the difference between a privacy policy and a cookie policy? Do you know what could happen if your company&#8217;s website doesn&#8217;t comply with the General Data Protection Regulation (GDPR) set by the European Union? What exactly is GDPR, and why should you care about the privacy of your website visitors? In this article, we explain why it&#8217;s crucial for every website to have a legally compliant privacy policy.   <\/p>\n","protected":false},"author":2,"featured_media":5681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-8713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to make your website\u2019s privacy policy legal?<\/title>\n<meta name=\"description\" content=\"Do you know the difference between a privacy policy and a cookie policy? What exactly is GDPR, and why should you care about the privacy of your website visitors?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobeldigital.ee\/en\/blogi\/how-to-comply-with-gdpr-and-make-your-websites-privacy-policy-legal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make your website\u2019s privacy policy legal?\" \/>\n<meta property=\"og:description\" content=\"Do you know the difference between a privacy policy and a cookie policy? What exactly is GDPR, and why should you care about the privacy of your website visitors?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nobeldigital.ee\/en\/blogi\/how-to-comply-with-gdpr-and-make-your-websites-privacy-policy-legal\/\" \/>\n<meta property=\"og:site_name\" content=\"Nobel Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nobeldigital\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T07:16:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T10:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nobeldigital.ee\/wp-content\/uploads\/2023\/10\/shutterstock_2170665129-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisandra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisandra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to make your website\u2019s privacy policy legal?","description":"Do you know the difference between a privacy policy and a cookie policy? 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