{"id":8709,"date":"2023-05-02T10:12:22","date_gmt":"2023-05-02T07:12:22","guid":{"rendered":"https:\/\/www.nobeldigital.ee\/blogi\/10-simple-steps-to-a-successful-linkedin-company-profile\/"},"modified":"2024-10-21T13:09:04","modified_gmt":"2024-10-21T10:09:04","slug":"10-simple-steps-to-a-successful-linkedin-company-profile","status":"publish","type":"post","link":"https:\/\/www.nobeldigital.ee\/en\/blogi\/10-simple-steps-to-a-successful-linkedin-company-profile\/","title":{"rendered":"10 Simple Steps to a Successful LinkedIn Company Profile"},"content":{"rendered":"\n

In this article, we outline ten essential yet simple steps to make your company\u2019s LinkedIn profile as appealing as possible. Whether you want to stand out for partners, potential employees, or clients. LinkedIn is a social media platform designed specifically for businesses and professionals. It provides a unique opportunity to build a strong company image and attract new employees and partners. Therefore, anyone visiting your company profile must get a great first impression. <\/p>\n\n\n\n

1. Upload a high-quality profile and cover photo<\/strong><\/h3>\n\n\n\n

Visuals matter \u2013 the first thing a visitor will notice on your profile is the image. Without appropriate images representing your company, visitors may leave your profile immediately. Upload a profile picture, preferably your company logo, sized at 400 x 400 px. <\/strong>For the cover photo, there\u2019s more room for creativity. You can include a slogan, a pattern that reflects your brand, an office photo, or anything else that conveys the company\u2019s essence. The cover photo should be 1128 x 191 px (4:1 ratio). <\/strong>The maximum file size LinkedIn allows is 8 MB. Use the highest quality images possible (within the required dimensions) to ensure they look professional.<\/p>\n\n\n\n

Avoid using the same files on LinkedIn that your company uses on other social media platforms like Facebook. Both the profile and cover images must meet LinkedIn\u2019s size requirements. After uploading, check how the profile looks on both desktop and mobile screens.<\/strong> Make sure the profile photo doesn\u2019t cover anything important on the cover image.<\/p>\n\n\n\n

Example:<\/em><\/p>\n\n\n\n

\"Example:\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. Create a clear and catchy tagline<\/strong><\/h3>\n\n\n\n

What sentence sums up your company\u2019s industry, services\/products, and personality? If you don\u2019t have one, hold an internal competition to find the best tagline, because it\u2019s crucial. After viewing the profile and cover images, visitors will look at the sentence beneath the profile photo. This gives them a clear understanding of what your company does. This text can be up to 120 characters long. <\/strong><\/p>\n\n\n\n

It\u2019s recommended to write the tagline in English. LinkedIn is primarily an English-speaking platform, and it\u2019s important to stay open to international partners and employees. <\/p>\n\n\n\n

Example:<\/em><\/p>\n\n\n\n

\"Example:\"<\/figure>\n\n\n\n

3. Write an informative and engaging \u201cAbout\u201d section<\/strong><\/h3>\n\n\n\n

If the tagline sparks interest, visitors will likely move on to the \u201cAbout\u201d section. Here, you have 2,000 characters<\/strong> to provide all the key information someone should know about your company. Keep the text easy to read and engaging. Consider the role LinkedIn plays for your company \u2013 is it for potential employees, partners, or clients? Write the text with your target audience in mind.<\/p>\n\n\n\n

Some helpful questions to guide the writing process:<\/strong><\/p>\n\n\n\n