{"id":8651,"date":"2024-07-31T10:54:15","date_gmt":"2024-07-31T07:54:15","guid":{"rendered":"https:\/\/www.nobeldigital.ee\/blogi\/8-useful-facts-paid-tiktok-ads-are-finally-coming-to-estonia\/"},"modified":"2024-10-15T10:52:30","modified_gmt":"2024-10-15T07:52:30","slug":"8-useful-facts-paid-tiktok-ads-are-finally-coming-to-estonia","status":"publish","type":"post","link":"https:\/\/www.nobeldigital.ee\/en\/blogi\/8-useful-facts-paid-tiktok-ads-are-finally-coming-to-estonia\/","title":{"rendered":"8 USEFUL FACTS: Paid TikTok Ads Are Finally Coming to Estonia"},"content":{"rendered":"\n<p>TikTok is a video-sharing social network created by the Chinese company ByteDance in 2016. It has rapidly grown to compete with older platforms like Facebook and Instagram. in terms of user numbers. In Estonia alone, TikTok has over 400,000 users. Countries in Western and Central Europe, including Finland, have had the option to run paid ads on TikTok for several years. It has not been possible to advertise in the Baltic countries, including Estonia, until now.    <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8 Useful Facts About TikTok Ads:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok has over 400,000 monthly users in Estonia.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok ads can be created through the TikTok Ads Manager platform. Similar to other platforms, you first need to select an advertising objective. It can be reach, traffic, video views, lead generation, app promotion, or website conversions.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Like Google and Facebook, TikTok also uses an auction model\u2014you can pay based on video views, clicks, or impressions. However, keep in mind that the minimum budget for a campaign (at the campaign level in Ads Manager) is 50 EUR. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The most popular ad format on TikTok is in-feed ads. As the name suggests, these ads appear in users&#8217; video feeds, between organic videos. The recommended length for video ads is between 5 and 60 seconds.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok content is mostly consumed with sound on, so it\u2019s a good idea to include memorable audio or music in your ads (while respecting copyright laws).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In addition to video ads, you can also create branded filters and stickers that TikTok users can incorporate into their videos. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok has restrictions on certain types of ads. Political ads, alcohol, and tobacco advertisements are not allowed. You can familiarize yourself with <a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-advertising-policies?redirected=2\">TikTok&#8217;s advertising policies here<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok Shop is not expected to launch in Estonia anytime soon. <\/li>\n<\/ul>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>As Nobel already has experience managing TikTok ads for several companies in both the Baltic and Finnish markets, we\u2019re ready to apply our skills and knowledge to benefit your business as well. <\/strong><\/p>\n\n\n\n<p>So, if you\u2019d like to get started with TikTok ads today and be among the first to increase your content&#8217;s reach, get in touch. We can help you take full advantage of this exciting opportunity. <\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-medium-font-size is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-text-align-center wp-element-button\" href=\"#contact\" style=\"border-radius:0px;background-color:#001435\" rel=\"\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Author: Annika Moisescot, Head of Media Services at Nobel Digital<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has been ongoing talk about paid TikTok ads in the marketing world for a while, but they haven&#8217;t yet made it to the Baltics. Now, however, Aleph Holding, the company responsible for managing TikTok ads, has announced that as of August 1st this year, paid TikTok ads will be available throughout the Baltics. We\u2019re happy to share that Nobel now has the opportunity to run TikTok ads in the Baltics.   <\/p>\n","protected":false},"author":2,"featured_media":7714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-8651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 USEFUL FACTS: Paid TikTok Ads Are Finally Coming to Estonia - Nobel Digital<\/title>\n<meta name=\"description\" content=\"Today, TikTok paid ads are officially available in the Baltics. We can help your business set up TikTok ads. Contact us!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nobeldigital.ee\/en\/blogi\/8-useful-facts-paid-tiktok-ads-are-finally-coming-to-estonia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 USEFUL FACTS: Paid TikTok Ads Are Finally Coming to Estonia - Nobel Digital\" \/>\n<meta property=\"og:description\" content=\"Today, TikTok paid ads are officially available in the Baltics. We can help your business set up TikTok ads. 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