For Tele2 our main aim was to boost organic traffic from outside of the brand primarily to the service (plan) pages. The key focus was on corporate clients, followed by the online store. A further aim was to optimise the conversion rate, i.e. help to improve the user experience on the Tele2 website.
There were lots of subpages – for this reason, only some of the results of our cooperation have been highlighted.
Boost organic web traffic using keywords that fall outside of the brand.
To this end we conducted a thorough keyword analysis and made corrections to meta and content elements. The overall statistical change between June 2019 (before we got involved) and February 2020 was as follows:
Objective 2: Optimisation of the content, message and loading speed of the ‘Business Engine’ service (client B2B).
The period for comparison is 30 days prior to us getting involved and 30 days afterwards.